Best of Mobile & Innovation Strategies in Travel


March 2, 2016

This coming March 14th and 15th, I will have the pleasure of attending EyeforTravel’s Social Media and Content Strategies for Travel 2016 event in San Francisco, at the Hotel Nikko. Two days packed with educational sessions from leading travel brands with three separate tracks: social media & content, mobile & innovation, and the connected traveler. New this year, a start-up village for travel entrepreneurs including a bootcamp, pitches and networking for budding entrepreneurs seeking investment with companies seeking solutions.

mobile travel app

Moreover, I will be chairing the “Mobile & Innovation” track on Day Two, which is always fun since I get to rub arms and exchange points of view and knowledge with senior representatives from companies such as Tripadvisor, Booking.com, Hopper, HotelTonight, HomeExchange, Synirverse and SwitchFly. And perhaps even more interestingly, I will get to be a judge in the mobile awards contest unfolding at the end of Day One!

Mobile Awards

In 2016, more than 90 travel brands entered this contest seeking to recognize those who are at the top of their game in one of the three categories: Best Mobile App, Best Mobile User Experience, and Best Mobile Solution. With more than 3,000 votes submitted, the following travel brands have raised to the top in their category and will get to pitch, during 5 minutes, in front of the judges on March 14th. Here are the nominees:

Best Mobile Travel User Experience

  1. American Airlines
  2. Dohop
  3. Alaska Airlines
  4. Skyjet

Best Mobile Travel App

  1. Dohop
  2. Alaska Airlines
  3. Hotelplanner

Best Mobile Travel Solution

  1. Apteligent
  2. FLIO
  3. RoamingAround

To determine the winners, I will be accompanied on the judging panel with Susan Black, Principal, Susan Black Associates LLC, and Glenn Gruber, Senior Mobile Strategist, Propelics. If you are curious about who the winners will be but can’t make it to San Francisco on March 14-15, you can always follow the Twitter hashtag #mtravelawards or the event hasthtag #smtravel2016.

If you are contemplating attending the show and haven’t registered yet, make sure to use this promo code in order to save 15% on the registration fee: 2798GONZO

More details regarding registration for this event

Let me know in the comment section below if you are attending the event. It would be great to connect in real life, over coffee or drinks. 🙂

Frederic Gonzalo
Frederic Gonzalo

Senior marketing and communications expert & speaker with more than 20 years of expertise in the travel and hospitality industry. Consulting since early 2012, I provide strategic planning, social media & mobile development counseling to small and medium businesses alike. Reach me at frederic@gonzomarketing.biz

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