In 2015, travel brands must embrace social media within their travel marketing strategy. My new handbook provides practical advice and hands-on examples.
The Canadian travel industry has been wanting to reinvest into the US leisure market. Connect America will provide a 210M$ opportunity over 3 years!
With Google now rewarding mobile-friendly sites in its mobile search engine results, how are Canadian travel brands adapting to this new reality?
Organic reach may be hurting, but there is still huge potential to tap into when it comes to Facebook marketing. Here are 5 tips for travel brands!
When it comes to online reputation management, there are many variables that can have a positive or negative influence. For travel brands, speed matters!
With more than 300 million active users, Instagram has become a key social media for travel brands. Promoting media (photos & videos) is the next frontier!
With their growing distribution market share, online travel agencies are key players in the travel & hospitality marketing landscape. So, friends or foes?
Rather than focus on product or service attributes, travel brands are embracing the potential of storytelling, tapping into emotions, rather than facts, to get the message across!
When it comes to online travel marketing, there are various channels to choose from: paid search, referral, social, email… which ones work best?
In a world where social media has become common place, travel brands still struggle to embrace its potential beyond marketing and communications.