Getting influential people to talk about your brand is an effective strategy, now more than ever in this digital age. Here is a useful 10-step process to help you navigate the influencer marketing reality!
Email is alive and well, but marketers need to think mobile and adapt their approach as digital marketing evolves. Here are 5 tips to consider.
This insightful infographic details the 4 keys to creating exceptional content for travel brands in 2016 and beyond.
Pokémon Go is the latest example of shiny new toy many brands want to embrace to generate more buzz and sales. But do you have your basics covered?
Travelers have different expectations nowadays, so hoteliers need to evolve accordingly. Here are 3 tech trends to look out for in 2016 and beyond!
Mall of America, with its 520 stores, is the biggest in the United States. Discover how they monitor and engage with customers on social media!
Travel agents were supposed to become extinct when online travel solutions like Expedia or Priceline appeared. Lo and behold, agencies are still around! Here are 4 reasons why.
Facebook remains the most important social media, in particular with Millenials. Here are some key new features to take into consideration for your online marketing.
A recent study by Cornell University confirms yet again how important it is to answer online reviews. But only to a certain extent, apparently! Should you answer questions and comments on social media as well?
A recent report shows just how much smartphones and tablets impact travel bookings. And we will share our thoughts on Facebook this summer too, as always!