With more than 300 million active users, Instagram has become a key social media for travel brands. Promoting media (photos & videos) is the next frontier!
With their growing distribution market share, online travel agencies are key players in the travel & hospitality marketing landscape. So, friends or foes?
Rather than focus on product or service attributes, travel brands are embracing the potential of storytelling, tapping into emotions, rather than facts, to get the message across!
When it comes to online travel marketing, there are various channels to choose from: paid search, referral, social, email… which ones work best?
In a world where social media has become common place, travel brands still struggle to embrace its potential beyond marketing and communications.
With its recent acquisition of both Travelocity and Orbitz, Expedia is back on top of its OTA battle against Priceline. Good or bad news for hoteliers?
Videos are popular on Facebook, but did you know they get more reach and engagement than link posts, statuses and photos? Here are 5 tips to consider!
It is estimated that 84% of internet users worldwide share content online. Yet, of these users, nine out of ten will share through dark social channels. Yikes!
Twitter is often looked at as the “other” social network to put efforts in. Yet, travelers use it a lot. Recent findings show us just how much!
A recent study by Deloitte and Facebook highlights why travel brands must move beyond social focus to a more holistic digital approach, campaign and metrics.