A recent study by Expedia Media Solutions explores the motives and behaviors of travelers across eight countries to uncover travel trends. Here are some of the key findings!
It makes sense for hoteliers to drive direct bookings in order to save on commissions paid out to online travel agencies. Right? Yes, but not always.
Sending out newsletters remains a key tactic in travel marketers’ toolkit, but here are a few tricks to be more effective!
Can hoteliers still achieve online success without investing in paid search campaigns? Yes, as long they realize the battle ahead…
It’s free, easy to install, gives incredible insights about your website, its traffic and user behaviors. Here are 6 good reasons to use Google Analytics!
Did you know 75-80% of all online traffic will come from video by 2020? Travel brands are getting creative, and here are some great examples to prove it!
Having influencers speak of your product or service to a target audience on your behalf has always been popular PR and marketing. Here’s why and how.
The same Facebook ad in Australia, Canada or Portugal can cost up to two to three times more! Learn more about the 5 factors that explain these price differences.
Do Millennials, Gen Xers and Boomers use social media in the same way and for the same reasons? An interesting study describes key generational differences.
With its newly revamped desktop version, is Linkedin poised for renaissance… or a downward spiral? Here are some of the new features to discover.