Do you invest time and money online just to send users to your website’s home page? Landing pages are useful and will increase campaign results.
Many companies churn out quality content without having a proper strategy in place to begin with. Which platform should you prioritize? Blogs? Instagram?
Facebook and Google are now in the top 4 for most popular review sites in the hotel industry. Are OTAs losing steam? What about TripAdvisor?
In an era of increasing noise on the web and social media, and Facebook posts seeing dismal organic reach, email marketing makes more sense than ever!
Voice search and virtual assistants are emerging as the next big digital trend travel marketers need to embrace. Here are some key implications.
Since video will account for 80% of all traffic on the web by 2020, brands need to embrace its potential and social media platforms are at the forefront.
Should you work with YouTubers, Instagramers or other influencers to promote your property? Here are a few pointers that can help understanding the process.
From voice search to video content, what digital trends will keep travel brands marketers up at night in 2018? Here are five important ones to look out for!
Here are the key performance indicators to help you monitor your email marketing campaigns and optimize newsletter results.
Hotels and travel brands are making better use of Facebook than before. Here are key items to consider for an effective marketing strategy.