Google tools for travel brands
Duration : 60-75 min.
We know that Google is an essential tool when it comes to searching online, but we underestimate (and underutilize) a variety of tools that can help companies improve their digital performance.
- Various Google tools to know and use: Alerts, Keyword Planner, Trends, Trips, Youtube, etc.
- How to use Google Analytics to get business intelligence for your website and your marketing efforts.
- Example of creation of dashboard in Google Analytics.
- What to know to work on an AdWords campaign.