Mastering the Trinity of Digital Travel Marketing
Duration : 60-75 minutes
Nowadays, travelers begin their search online, from destinations to hotels, inns, including things to see and do. And this happens more and more on social media and the mobile web. Thus, in 2015, travel brands must more than ever embrace the dynamics of the trinity of digital marketing: having a mobile optimized website, an efficient strategy with regards to email marketing, and a dynamic approach on social networks.
In this session, we will cover:
- State of online travel marketing and social media in 2015
- The fundamentals of the trinity of digital travel marketing
- Practical examples for each of the concepts brought forth