Why Travel Brands Must Embrace Visual Storytelling
Duration : 60-75 minutes
Photos and videos have become the new currency travel brands are banking on to attract and engage with past, present and future travelers. In this session, we will explain how visuals are now influencing the travel decision-making process and provide examples of travel brands that define new best practices in this field.
More specifically, we will look at:
- The role of social networks in this evolving landscape
- The battle for video supremacy: Facebook vs YouTube
- Best practices for destinations, hotels, restaurants and attractions