Presentation

7 Business Drivers of a Successful Social Media Strategy

Still today too many organizations enter the real of social media without any prior strategic planning. Some perceive social media as just another tool in the marketing mix while others expect miraculous sales and leads to be generated overnight.

In this conference, we discuss :

  • The key elements of a social media strategy
  • The seven business drivers that ought to steer your strategy and help determine the kind of resources required to achieve your goals
  • Examples and case studies to better help understand the concepts explained

(See video below, in French)

Past presentations


7 Business Drivers of a Successful Social Media Strategy
Rencontre Linked Quebec, Cours Mont-Royal, Montreal