Training

Interested in booking Frederic for a training session? Contact me.

Whether it’s for a dynamic presentation to a small or private group, or a speaking opportunity in front of a wide conference crowd, Frederic has the experience and know-how to share his passion and captivate the audience with up-to-date relevant content delivery. Customized training sessions are also available for groups of within companies who request it. The content of these conferences applies for companies dealing directly with customers (B2C) as well as with other companies (B2B) and on a personal level (personal branding).


The most popular training sessions

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E-Reputation, TripAdvisor & Travel Distribution

  • Overview of the state of social media and mobile in 2013;
  • Practical examples of companies and brands that dealt with a crisis situation and its management on social media;
  • Basic principles and rules to follow in order to effectively manage your online reputation;
  • 7 tips to better manage your presence on Tripadvisor.

Facebook Marketing: Making The Most For Your Brand

  • Understanding Facebook and its role in the social media landscape and web marketing ecosystem
  • How Facebook works, its algorithm, privacy settings, major features, etc.
  • Facebook marketing: Ads, promoted posts and other paying tools
  • Case studies: examples of travel brands who get it and how you can do the same

Storytelling & Content Marketing In The Era of Social Media

  • How content should be specific according to each key social media;
  • How to craft a communication 2.0 strategy adapted to your brand goals & objectives;
  • Make the most of social media to reach and exceed your communication goals;
  • Storytelling to capture your audience’s attention;
  • Writing for social media and the web.