Do hotels over promise and under deliver, deceiving guests along the way? Travel industry needs to take note: when selling a dream, people have higher expectations!
How does one justify the investments necessary both in terms of time and people required to manage contents and conversations on social networks? What are some of the key performance indicators one should monitor in order to justify money and efforts put into this quickly evolving environment?
Is advertising in social media a waste of time and money, or does it simply complement existing tactics to foster engaged online communities?