airlines | Frederic Gonzalo

How Top Travel Brands Rank For Mobile Usage [INFOGRAPHIC]

30 April 2013 by Frederic Gonzalo Leave a Comment

Evaluating travelers’ experiences with 19 of the top travel brands provided interesting feedback on mobile & tablet usage at the planning and booking stages.

Filed Under: Airlines, E-tourism, hotels Tagged With: airlines, hotels, mobile travel

Five Horrific Fail Stories For Halloween!

28 October 2012 by Frederic Gonzalo 10 Comments

Halloween is just around the corner, so let’s have a peek at a few fail stories from 2012 in the travel business. Funny or scary? You tell me…

Filed Under: Airlines, Hospitality, travel Tagged With: airlines, branding, fail, Halloween, Ryanair, Southwest, travel, United

Travel Trend: Last minute mobile search [STUDY]

19 September 2012 by Frederic Gonzalo 3 Comments

According to a recent Google survey in the UK, more and more people search through mobile devices rather than desktops for last-minute travel queries.

Filed Under: Airlines, hotels, Marketing, travel Tagged With: airlines, Google, holiday packages, hotels, last-minute, mobile, travel

How Social Media & Mobile Change How We Travel [INFOGRAPHIC]

22 August 2012 by Frederic Gonzalo 1 Comment

This great infographic shows just how much travelers depend more and more on social media and mobile before, during and after their vacation.

Filed Under: social media, travel Tagged With: airlines, Facebook, hotels, mobile, social media, travel, TripAdvisor

The underestimated value of timing in a (social media) campaign

22 November 2011 by Frederic Gonzalo 1 Comment

Qantas airlines provides yet another classic social media fail, that consultants, PR and industry experts will share for upcoming weeks and months in books & seminars!

Filed Under: Marketing, social media Tagged With: airlines, fail, PR, Qantas, QantasLuxury, social media