Content Marketing Is The New Advertising

Understanding what content marketing is and where it’s headed next was part of #css13 keynote sessions I attended this week. Here are some highlights from week 1.

Seven Steps To Manage Your E-Reputation

If your brand gets dragged into dirt on Facebook or Twitter, how would you react? Here are seven steps to manage your e-reputation before things get out of hand.

Sortez des sentiers battus… et faites-le savoir!

Voici trois exemples d’entreprises qui utilisent bien les nouvelles technologies et les médias sociaux pour faire vivre leur histoire de marque en ligne.

Five Horrific Fail Stories For Halloween!

Halloween is just around the corner, so let’s have a peek at a few fail stories from 2012 in the travel business. Funny or scary? You tell me…

Coke and 007: A match made in storytelling heaven!

Coke Zero recently did a stunt in a busy European train station, cross-promoting the upcoming James Bond movie Skyfall. A great example in storytelling!

Expanding Your Brand With Custom Publishing

Brand publishing is a powerful yet lesser-known part of the storytelling toolkit. Interview with Anne-Marie Boissonault, founder of YQB Media, brand publisher.

Le magazine maison, extension de votre marque

Le magazine maison est un outil puissant pour raconter l’histoire d’une marque. Entretien exclusif avec Anne-Marie Boissoneault, de YQB Média, éditeur de marque.

Owned Media, ou l’avantage de jouer à domicile!

Les entreprises possèdent plusieurs outils de communications numériques, ce qu’on appelle le owned media. Quel rôle jouent-ils dans le marketing de contenu?

Le Storytelling au service de la marque

À l’ère des médias sociaux, les marques doivent s’approprier les outils de contenu pour raconter l’histoire de leur marque. Le storytelling, vous connaissez?

Daily deals fatigue, really?

After the meteoric rise of Groupon and other flash sales sites in 2010 came much criticism in 2011 followed by ‘deal fatigue’ in 2012. So, what’s the deal?