Google tools for travel brands

Duration : 60-75 min.

We know that Google is an essential tool when it comes to searching online, but we underestimate (and underutilize) a variety of tools that can help companies improve their digital performance.

In this conference, we will see:
  • Various Google tools to know and use: Alerts, Keyword Planner, Trends, Trips, Youtube, etc.
  • How to use Google Analytics to get business intelligence for your website and your marketing efforts.
  • Example of creation of dashboard in Google Analytics.
  • What to know to work on an AdWords campaign.

Past presentations

Google tools for travel brands
Regional Tourism Organization 7, Thornbury