Optimize the organic and paid referencing of your website
Book this for my groupA successful site in the eyes of Google must meet certain criteria. What is called organic referencing (SEO) is essential for a site to be more efficient. Pay options must also often be considered, especially in a competitive environment. Where do I start and where should we prioritize efforts?
The objectives of this 1/2 day training are:
- To understand the fundamental principles of natural referencing and how Google algorithms work
- To understand the factors that make a site perform better than another in the eyes of Google
- To know the advertising options (Google Ads) complementary to a healthy digital marketing approach
- To share with other participants the challenges of implementing a content marketing approach, as well as the solutions to consider
Book this training for my group
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