Training

E-tourism: Craft Your Web Marketing Strategy

Duration : 7 hours

Objectives:

+ Understand the travel purchase decision-making process for consumers
+ Understand traditional and new channels of distribution in the travel industry
+ Learn to use new tools and methods to optimize brand positioning
+ How to structure an online content strategy

In this full-day training, we cover the basics of the tourism industry and distribution landscape before delving into the new reality brought forth by the web, social media, mobile and user-generated content platforms.

Past presentations


E-tourism: Craft Your Web Marketing Strategy
Centre de perfectionnement, UQAM,

E-tourism: Craft Your Web Marketing Strategy
Centre de perfectionnement, UQAM,

E-tourism: Craft Your Web Marketing Strategy
Centre de perfectionnement, UQAM, Montreal

E-tourism: Craft Your Web Marketing Strategy
Formation TourismExpress, Vieux-Montreal, Montreal

E-tourism: Craft Your Web Marketing Strategy
Tourisme Cote-Nord-Duplessis, Sept-Iles

E-tourism: Craft Your Web Marketing Strategy
Formation TourismExpress, Centre EQLC, Quebec

E-tourism: Craft Your Web Marketing Strategy
Campus InfoPresse, Montreal