Training

Facebook Marketing: Making The Most For Your Brand

Duration : 3.5 hours

To some, Facebook is but a social media where one shares cute pictures of babies, cats and dogs, along with the occasional funny joke. Yet with over 1.8 billion users, of which 66% come back on a daily basis, Facebook also represents a huge opportunity to talk both to consumers directly as well as to decision-makers. Thus, it can be as efficient in a B2C or B2B context. In this 1/2 day training, we cover:

  • Understanding Facebook and its role in the social media landscape and web marketing ecosystem
  • How Facebook works, its algorithm, privacy settings, major features, etc.
  • Facebook marketing: Ads, promoted posts and other paying tools
  • Case studies: examples of travel brands who get it and how you can do the same

Flexible training, ranging between half-day (3.5 hours), full-day (7 hours) to bootcamp (2 days).

Past presentations


Facebook Marketing: Making The Most For Your Brand
SOCOM, Québec

Facebook Marketing: Making The Most For Your Brand
Grenier aux Nouvelles, ITHQ, , Montréal

Facebook Marketing: Making The Most For Your Brand
Chambre de Commerce de Montréal Métropolitain, , Montréal

Facebook Marketing: Making The Most For Your Brand
Chambre de Commerce de Montréal Métropolitain, , Montréal

Facebook Marketing: Making The Most For Your Brand
Chambre de Commerce de Montréal Métropolitain, , Montréal

Facebook Marketing: Making The Most For Your Brand
Grenier aux nouvelles, ITHQ, , Montréal

Facebook Marketing: Making The Most For Your Brand
Grenier aux nouvelles, ITHQ, , Montréal

Facebook Marketing: Making The Most For Your Brand
Formation TourismExpress, GoHelico, Quebec

Facebook Marketing: Making The Most For Your Brand
Formation TourismExpress, Ipsos Marketing, Montreal