Frédéric Gonzalo

Hospitality Marketing Consulting

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Frédéric Gonzalo
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  • About
    • Frederic Gonzalo
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Tag: destination marketing

Social media and the travel experience
2 June 2013

10 Tips for Working with Travel Bloggers and Destinations

It sometimes seems like travel bloggers are from Venus and destination marketing organizations are from Mars. Here are 10 takeaways to work better together!

Des #MTLmoments improvisés
23 February 2014

4 Creative Uses of Instagram in Destination Marketing

Instagram has become a weapon of mass seduction for travel marketers. Here are four great examples of Destinations embracing its potential.

27 July 2017

5 Challenges That Keep Travel Marketers Up At Night

During Destinations International's most recent annual convention, Tourism Australia shared what kept its social media marketing managers up at night!

13 April 2014

8 Canadian Destinations Shining in the Digital World

While Canada may not be a trailblazer in terms of online travel marketing, here are a few destinations that stand out and shine with some creative ideas and execution.

25 May 2015

American Travelers, Take Note: Canada Wants You!

The Canadian travel industry has been wanting to reinvest into the US leisure market. Connect America will provide a 210M$ opportunity over 3 years!

Chateau Frontenac Hotel in Quebec City, Canada
1 July 2013

Canada Tourism: The Downward Spiral Continues

Canada keeps losing ground as a tourism destination, despite yearly global increases of international visitors. Why is this happening and what can be done to buck the trend?

Canadian tourism
26 November 2012

Canadian tourism at a crossroad

The Canadian Tourism Commission recently launched its new promotional video for international audiences. What are recent trends showiing?

2 December 2016

Choosing The Right Slogan For Your Destination

Is a tagline really that important when it comes to defining a travel destination? Check out this world map to compare and judge by yourself!

2 October 2014

Hashtags Coming Alive in Destination Marketing

Here are 3 examples of destinations using hashtags both online and offline, for greater awareness, buzz and overall brand effectiveness!

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Webinars


Many webinars available for immediate viewing : short, relevant and instructive!

Categories

  • Destinations (27)
  • Digital Marketing (61)
  • Hotels (30)
  • Influence Marketing (10)
  • Online Reputation (17)
  • Personal (11)
  • Social Media (111)
  • Travel Marketing (197)
  • Travel Trends (44)

Recent articles

  • 4 Ways To Use ChatGPT4 in Travel Marketing
  • Social Media Dos and Don’ts for 2024
  • 5 Trends in Tourism Marketing for 2024
  • Which online resources lead to booking travel
  • 10 Mindblowing Stats on Travel in 2023

FRÉDÉRIC GONZALO, IT’S :

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COACHED BUSINESSES

+ 350

CONFERENCES, WORKSHOPS
TRAININGS ET WEBINARS

700

Articles

250

WEB AUDITS

50

COACHED
BUSINESSES

As a certified trainer, training is eligible in Quebec for expenses under the Act to promote the development and recognition of workforce skills.

OUR CLIENTS

Some of the clients we are honored to work with.

Transat Québec International Promutuel CQDC APCHQ Expedia Group
« Frederic was an excellent speaker and was able to provide our delegates with useful information about how to manage TripAdvisor and working with OTAs. »
Kieu MacLellan
Industry Partnerships & Marketing, Nova Scotia Tourism Association
« Frederic was the Co-Chair of EyeforTravel’s Online Marketing Strategies for Travel Summit in Miami. His knowledge and passion for the travel industry made him an obvious choice. After going the extra mile to deliver a breakout session of his own, Frederic more than exceeded our expectations. »
Brian Smith
Global Events Director
Eye for travel
« Rarely have I worked with someone with such an unwavering work ethic. Frederic is curious and always looking for newer, better ways of doing things. It would be hard to find someone with more passion for the travel & tourism industry. Frederic has seen if from pretty much every angle. »
Jean-Sebastien Monty
President & Partner
U92
« Frederic is a very result oriented individual. His drive to succeed sets him apart. He will always go the extra mile and his proactive approach gives him the edge everyone is looking for. Frederic is always well informed on current events and sees the impacts on the business, which are afterwards translated into a detailed actionable plan. »
Marc-Andre Nobert
Business Manager
Fido
« Frederic spoke at our RSAA Summit in Feb. 2013 and did an excellent job. His presentation was outstanding and our members learned a lot from him. I recommend him highly. »
Matt Grayson
Executive Director, Receptive Services Association of America
RSA of America
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