15 November 2020
How Canadians Purchase Travel Post-Covid-19
According to a recent study, the path to purchase for Canadian travellers has changed in the eye of the pandemic. Here are key findings.
Tag: destination marketing
20 November 2018
How Football Can Stir Destination Marketing…
The folks from Visit Philadelphia made the most of its football team, the Eagles, making it to Super Bowl earlier this year!
29 March 2023
How Generative AI is transforming travel marketing
Generative AI tools such as ChatGPT or Google Bard are taking society by storm. Travel and hospitality marketers should take notice!
19 May 2015
How Mobile-Friendly are Canadian Destinations?
With Google now rewarding mobile-friendly sites in its mobile search engine results, how are Canadian travel brands adapting to this new reality?
11 May 2013
How Quebec City Crowdsources Locals To Promote Its Destination
Quebec City is the latest destination to embrace social and locals to help promoting its destination through a simple yet efficient microsite with contest.
23 March 2013
How Travel Destinations Are Embracing Social
Tourism Australia and Tourism Montreal are two recent examples of travel destinations empowering travelers through social media.
24 July 2014
How Visit Philly crowdsources its next ad campaign
Visit Philadelphia is back with yet another creative approach to get locals and travelers to share images and participate in the destination marketing efforts.
25 January 2012
Seven reasons to travel to Quebec City this winter
Quebec City is a great place to live or visit year-round. Here are seven of my favorite events and places to enjoy during winter time!
27 May 2015
Social Media Best Practices in Travel Marketing [New Book]
In 2015, travel brands must embrace social media within their travel marketing strategy. My new handbook provides practical advice and hands-on examples.
