23 March 2013
How Travel Destinations Are Embracing Social
Tourism Australia and Tourism Montreal are two recent examples of travel destinations empowering travelers through social media.
Tag: social media marketing
27 March 2011
Is advertising in social media really a waste?
Is advertising in social media a waste of time and money, or does it simply complement existing tactics to foster engaged online communities?
22 September 2013
Is Social Media Enhancing or Ruining the Travel Experience?
Having access to social networks and mobile devices is both good and bad for travelers seeking to get away from it all. Do social media enhance or ruin the experience?
24 July 2012
Kids and Social Media: Generation Social?
A recent study shows how kids and parents adopt and adapt to social networks. Almost 1 out of every 3 kids has a social media account!
25 August 2013
KISS: Keep It Significant and Shareable
Keeping it short and straight to the point is always a good way to get a message across. With social media, it's also about being shareable!
20 September 2011
KLM new initiative: cool & innovative, or plain gimmick?
KLM Dutch airline strikes again with yet another innovative social media campaign. Or is it really?
18 September 2014
KPIs for Your Social Media Dashboard
Among the various metrics available to measure your brand's performance on social networks, which key performance indicators should you prioritize?
16 February 2012
Numbers can be deceiving
1000 Facebook fans, 500,000 customers in your loyalty program, 1 million customers... Are these vanity metrics or actuelly useful indicators?
23 November 2013
Pinterest and Travel: A Match Made in Social Media Heaven
Pinterest plays an increasingly important role in the travel planning process, with inspiring visuals and aspirational boards. It's new 'Place Pins' could be a game-changer!
