Power To The People! Letting Go Of Your Travel Brand
Visit Sweden and Vermont are recent examples of destinations handing over their Twitter accounts to locals. Bold moves or long-term trend?
Visit Sweden and Vermont are recent examples of destinations handing over their Twitter accounts to locals. Bold moves or long-term trend?
In a world where social media has become common place, travel brands still struggle to embrace its potential beyond marketing and communications.

TikTok is hugely popular with a widening userbase. How useful can it be for travel brands with their online marketing efforts?
Great video presentation summarizing key findings from travel brands in social media and mobile marketing.

In 2015, travel brands must embrace social media within their travel marketing strategy. My new handbook provides practical advice and hands-on examples.
Google+ holds great potential for travel brands, yet very few take advantage of this social extension of Google. Here are a few tips and examples to follow!

With more than 200 million active users, Instagram is a tool at the crossroads of two key trends in social media: visual storytelling and mobile. Travel brands take note!

With over 300 million users, LinkedIn reigns as the key social network for B2B marketers. Here are five tips for travel brands to make the most of LinkedIn.
Did you know that "travel" was the most popular category on Pinterest? Here are a few pointers and examples of how travel brands can embrace this social media.