17 May 2014
Social Media Best Practices in Travel: Twitter
Twitter seems ubiquitous as social network in the news. But how are travel brands embracing its potential? Here are some tips.
19 May 2013
Social Media Doesn’t Sell. Get Over It!
Yes, social media play an important role in your digital channels, but they are outposts meant to bring traffic to home base: your website!
4 January 2024
Social Media Dos and Don’ts for 2024
Best practices evolve when it comes to social media marketing. Here are a few key do's and don'ts to consider for 2024!
4 March 2023
Social Media Engagement Benchmarks for Travel Brands
When it comes to social media engagement, how do you compare with other brands and industries? This benchmark report is useful!
15 July 2011
Social media engagement: hype or plain common sense?
Social media is a great enhancer of engagement between brands and customers, in particular in the travel industry.
2 March 2014
The (Sorry) State of Social Marketing in 2014
A recenty study from Social Bakers finds that marketers focus on social mostly for customer acquisition, not customer service. Google+ ? Nobody seems to care...
12 January 2014
The ABCs of Etourism in 2014
From A to Z, here is my take on essential elements to consider for travel brands wanting to put a vibrant strategy in place online and via social media.
15 June 2011
The benefits of answering clients via social media
A recent study shows how companies that answer queries on Twitter can drive increased revenue and engage followers.
30 April 2023
The end of social media (as we know it)
For travel and hospitality brands, social media remains a pivotal component of their digital marketing. But is the end nearer than we think?
