1 May 2012
The Five Challenges of Social Media Management in Tourism
Many tourism organizations manage aspects or their social media strategy quite well. Here are 5 challenges that need to be addressed.
12 April 2013
The Good, The Bad & The Ugly of #SMMW13
The first edition of Social Media Marketing World event is now a thing of the past. Here are some highlights from the event held in San Diego.
17 August 2013
The Holy Trinity of Digital Travel Marketing
Search Engine Optimization (SEO) and Marketing (SEM), Email Marketing, and Social Media Marketing: the holy trinity of a digital travel marketing strategy!
11 February 2015
The Impact of Dark Social in Travel Marketing
It is estimated that 84% of internet users worldwide share content online. Yet, of these users, nine out of ten will share through dark social channels. Yikes!
22 November 2011
The underestimated value of timing in a (social media) campaign
Qantas airlines provides another classic social media fail that consultants, PR and industry experts will share for years to come!
22 August 2021
Time for a big reset
As I hit a big personal milestone, here are some reflexions about how this pandemic can help us move forward.
5 December 2021
Time To Get Your TikTok Mojo
As TikTok is becoming a mainstream player, what usage can we foresee for travel and hospitality organizations?
28 December 2015
Top 5 Most Read Articles of 2015
2015 was a record-breaking year on this site. In case you missed them (or if you want to read them again), here were the top-performing posts!
29 January 2015
Travel Marketing, from Social to Digital
A recent study by Deloitte and Facebook highlights why travel brands must move beyond social focus to a more holistic digital approach, campaign and metrics.
