Frédéric Gonzalo

Hospitality Marketing Consulting

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Frédéric Gonzalo
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  • About
    • Frederic Gonzalo
    • Team
  • Services
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Tag: travel marketing

Facebook Boost Post Button
21 May 2019

How to Use Facebook Boost to Your Advantage

When it comes to Facebook marketing, and in particular Facebook advertising, there's more to it than just the simple Boost button. Here's why.

mobile travel app
3 August 2013

Mobile Usage in Travel On The Rise

Google Travel estimated 25% of all online travel search was made through a mobile device at the end 2012. This number now stands at 40%! How are travel brands adapting?

couvert2
25 August 2015

Need Help With Your Digital Marketing?

For travel brands, embracing digital marketing is no longer a choice but an obligation. Don't know where to start? Gonzo Marketing can help!

Review Distribution by Site
10 April 2019

Online Reviews Still Important But Craze is Slowing Down

Google is now the #1 site when it comes to hotel reviews, while TripAdvisor and Facebook are fading behind. Online reputation management is evolving!

The Digital Marketing Holy Trinity for Travel Brands
14 June 2020

Security is the new marketing

Travel marketing is entering the era of Covid-19, as brands and consumers emerge from confinement with summer upon us. Health and security are now key!

couvert2
27 May 2015

Social Media Best Practices in Travel Marketing [New Book]

In 2015, travel brands must embrace social media within their travel marketing strategy. My new handbook provides practical advice and hands-on examples.

Social Media Best Practices in Travel Marketing 2018
14 May 2018

Social Media Best Practices in Travel Marketing, 2018 Edition [EBOOK]

3 years after publishing our first edition of the book "Social Media Best Practices in Travel Marketing", here comes the revised and updated 2018 version.

Social media benchmarks for travel brands
4 March 2023

Social Media Engagement Benchmarks for Travel Brands

When it comes to social media engagement, how do you compare with other brands and industries? This benchmark report is useful!

1 December 2014

Standing Up For Tourism in Canada, Eh?

The Canadian tourism industry has lots of potential and economic impact across the country, but what can we do to thrive against international competition?

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Featured

Webinars


Many webinars available for immediate viewing : short, relevant and instructive!

Categories

  • Destinations (27)
  • Digital Marketing (61)
  • Hotels (30)
  • Influence Marketing (10)
  • Online Reputation (17)
  • Personal (11)
  • Social Media (111)
  • Travel Marketing (197)
  • Travel Trends (44)

Recent articles

  • 4 Ways To Use ChatGPT4 in Travel Marketing
  • Social Media Dos and Don’ts for 2024
  • 5 Trends in Tourism Marketing for 2024
  • Which online resources lead to booking travel
  • 10 Mindblowing Stats on Travel in 2023

FRÉDÉRIC GONZALO, IT’S :

+ 350

CONFERENCES, WORKSHOPS
TRAININGS ET WEBINARS

700

Articles

250

WEB AUDITS

50

COACHED BUSINESSES

+ 350

CONFERENCES, WORKSHOPS
TRAININGS ET WEBINARS

700

Articles

250

WEB AUDITS

50

COACHED
BUSINESSES

As a certified trainer, training is eligible in Quebec for expenses under the Act to promote the development and recognition of workforce skills.

OUR CLIENTS

Some of the clients we are honored to work with.

Transat Québec International Promutuel CQDC APCHQ Expedia Group
« Frederic was the Co-Chair of EyeforTravel’s Online Marketing Strategies for Travel Summit in Miami. His knowledge and passion for the travel industry made him an obvious choice. After going the extra mile to deliver a breakout session of his own, Frederic more than exceeded our expectations. »
Brian Smith
Global Events Director
Eye for travel
« Frederic spoke at our RSAA Summit in Feb. 2013 and did an excellent job. His presentation was outstanding and our members learned a lot from him. I recommend him highly. »
Matt Grayson
Executive Director, Receptive Services Association of America
RSA of America
« Frederic is a very result oriented individual. His drive to succeed sets him apart. He will always go the extra mile and his proactive approach gives him the edge everyone is looking for. Frederic is always well informed on current events and sees the impacts on the business, which are afterwards translated into a detailed actionable plan. »
Marc-Andre Nobert
Business Manager
Fido
« Rarely have I worked with someone with such an unwavering work ethic. Frederic is curious and always looking for newer, better ways of doing things. It would be hard to find someone with more passion for the travel & tourism industry. Frederic has seen if from pretty much every angle. »
Jean-Sebastien Monty
President & Partner
U92
« Frederic was an excellent speaker and was able to provide our delegates with useful information about how to manage TripAdvisor and working with OTAs. »
Kieu MacLellan
Industry Partnerships & Marketing, Nova Scotia Tourism Association
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