3 August 2015
The Billboard Effect is Dead? Not So Fast
When it comes to online travel marketing, there's never a dull moment! A new research claims the "Billboard effect" is dead. Things aren't so simple.
30 April 2023
The end of social media (as we know it)
For travel and hospitality brands, social media remains a pivotal component of their digital marketing. But is the end nearer than we think?
20 July 2015
The Evolving Landscape of Online Bookings
When it comes to online travel marketing, there are few topics as hotly debated as bookings: direct, through OTAs or other third parties.
7 October 2019
The Hidden Cost of Working With Micro Influencers
Working with micro influencers is a great way for travel brands to gain awareness and traction on social media. But it requires time and (lots of) efforts!
27 April 2013
The Innovation Obligation: 4 Key Principles To Innovate
Thinking outside the box, outlining a clear vision, putting money where you mouth is and being fearless are four key principles of innovation.
8 September 2015
The Next Big Thing In Visual Storytelling? Destination Selfies
When it comes to storytelling, travel destinations should make the most of photos and videos taken by travelers. How about tapping into selfies, giga-style?
27 June 2012
The Seven Business Drivers of A Social Media Strategy
Before embarking on social media, organizations should have a marketing plan in place on which business drivers will align.
22 August 2021
Time for a big reset
As I hit a big personal milestone, here are some reflexions about how this pandemic can help us move forward.
5 December 2021
Time To Get Your TikTok Mojo
As TikTok is becoming a mainstream player, what usage can we foresee for travel and hospitality organizations?
