META ADVERTISING – BUILD AND MANAGE YOUR FIRST CAMPAIGN-TDC (beginner)–27-08-2025

META ADVERTISING – BUILD AND MANAGE YOUR FIRST CAMPAIGN

Want to advertise on Facebook and/or Instagram to reach your ideal audience, but don’t know where to begin?

This training is for you!

In collaboration with Transat Distribution Canada, this beginner-level session was created to help travel advisors and agency owners better understand the Meta advertising environment so they can effectively use it to achieve their business goals.
You’ll be guided step by step through the creation of a Meta ad account, the setup of your first campaign, and the best practices to create, manage, and optimize a high-performing ad.

NOTE: This is a beginner-level training. Looking for an intermediate session? [Click here]

🎯 Training Objectives

• Understand the power and potential of Meta advertising (Facebook & Instagram) within the context of the travel industry

• Learn how to create and configure a Meta ad account

• Discover how to promote posts effectively on Facebook and Instagram 

👨‍🏫 What’s Included (3 hours of live online training)

Through real-world examples drawn from the travel industry, this course will cover the essential knowledge you need before investing in a Meta ad campaign, including:

• Why advertise on Meta vs. Google?
  Key pros and cons of each platform for your business goals

• Where to start: boosting a post

  • Understand the difference between a boosted post and a full ad campaign

  • When (and when not) to boost a post

  • Smart tips for using boosts strategically

• Beyond boosting: explore full campaign options

  • Overview of Meta Ads Manager and its three-layer structure

  • Explore different campaign objectives and how they impact results

• Identify the right KPIs

  • Learn what performance metrics to track based on your business objectives

🧑‍💼 Who Should Attend?

• Travel agency owners or managers who have never used Meta Ads

• New employees or marketing leads who want to learn the basics

• Travel advisors interested in exploring digital advertising

✅ By the End of This Training, You Will:

• Understand how Meta advertising works

• Know how to create and navigate your Meta ad account

• Be able to decide when to use the “Boost” button—and when to avoid it

💡 Exclusive Training for TDC Travel Advisors

Duration: 3 hours
Format: Private access via registration – the session will be recorded and available for 30 days after the live broadcast
Dates Available: Wednesday, August 27 – 1:00 PM to 4:00 PM (Alternate session: Monday, September 30 – 1:00 PM to 4:00 PM)

Regular Price: $399 CAD
(If you have received a promo code, you’ll be able to enter it during checkout in the designated field.)