META ADVERTISING–GET MORE OUT OF YOUR MARKETING DOLLARS-TDC-10-09

META ADVERTISING – GET MORE OUT OF YOUR MARKETING DOLLARS

Are you currently running ads on Facebook and/or Instagram but not seeing the results you were hoping for?

This training is for you!

In collaboration with Transat Distribution Canada, this session is designed to help travel advisors and agency owners take their Meta advertising efforts to the next level—so you can get better return on your investment.

We’ll explore the latest updates to the Meta Ads Manager interface, including AI-powered features that simplify campaign creation and optimization.

NOTE: This is an intermediate to advanced training. Looking for a beginner-level session? [Click here]

🎯 Training Objectives

• Understand the potential of Meta advertising (Facebook & Instagram) in the context of the travel industry

• Deepen your knowledge of Meta Ads Manager tools and automation

• Identify and monitor key performance indicators (KPIs) to better evaluate and adjust your campaigns

👨‍🏫 What You’ll Learn (3-hour live online training)

Using real examples from the travel sector, this hands-on training focuses on what you need to know to get real value from your Meta advertising efforts. Specifically:

• Why advertise on Meta instead of Google?
  Key pros and cons of each platform

• What’s new in Meta Ads Manager
  A look at recent updates, including the integration of AI-powered features

If you’re aiming to launch a more advanced campaign, we’ll walk you through the four key steps to success:

1. Choosing the right campaign objective

• Awareness, traffic, engagement, conversions: which one should you choose?

• Real-world examples from the travel industry

2. Creating an optimized ad set

• Define your audience (demographic and behavioral targeting)

• Set a realistic budget and schedule

• Choose the best placements (Facebook Feed, Instagram Stories, etc.)

3. Designing your ad

• Choose your format (image, video, carousel)

• Write effective ad copy: hooks, calls to action, links

• Visual tips to grab attention and drive results

4. Measuring and adjusting your campaign

• Review essential performance metrics

• Understand your results: reach, clicks, cost per action

• Learn how to optimize campaigns as they run

🧑‍💼 Who Is This Training For?

• Advisors and managers with an active Meta ad account, or who have run boosted posts

• Marketing leads ready to launch their first full campaign using Meta Ads Manager

• Anyone with a basic understanding of Meta advertising who wants to level up

✅ What You’ll Be Able to Do After This Training

• Build a complete campaign using Meta Ads Manager

• Target your ideal clients more strategically

• Track and optimize your campaign based on clear, relevant KPIs

💡 Exclusive Training for TDC Travel Advisors

Access: Online, by invitation only
Duration: 3 hours
Format: Private registration – the session will be recorded and available for 30 days after the live broadcast
Date: Wednesday, September 10, 2025 – 1:00 PM to 4:00 PM
(Alternate session available: , Wednesday October 8 – 1:00 PM to 4:00 PM)

Regular Price: $399 CAD
(If you’ve received a promo code, you can enter it during checkout in the designated field.)