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Copy of Formation-2025-Pubilicité Meta-TDC-deb-1-EN

Meta Advertising – Understanding the Basics

For beginners who want to explore Facebook and Instagram advertising

Curious about running ads online but don’t know where to start? This session walks you through why and how to begin advertising with Meta (Facebook & Instagram), step by step.

🎯 Training Objective

Demystify Meta advertising and lay a strong foundation for new users: understand the platform, explore the tools, and confidently take your first steps.

👨‍🏫 What you’ll learn (3 hours, online format):

  • Why invest in Meta advertising?

    • Is Facebook still relevant for tourism?

    • The end of organic reach – and why paid campaigns matter

    • Quebec-specific stats and traveler behavior on Meta platforms

  • Boosting a post vs. launching a campaign

    • When to use the “Boost” button (and when not to)

    • Smart ways to test visibility with simple tactics

  • Setting up a Meta Business account

    • Creating your ad account

    • Connecting your Facebook page

    • Basics: payment settings, users, roles

  • Navigating Meta Ads Manager

    • Overview of the platform

    • Understanding campaigns, ad sets, and ads

    • Intro to campaign objectives (ODAX model)

  • Intro to audience targeting

    • How to define a basic audience: age, location, language

    • Simple travel-related examples

🧑‍💼 Who is this for?

  • Travel agency owners and managers with no experience in Meta Ads

  • New team members or marketers who want to get started

  • Travel advisors interested in online advertising basics

✅ At the end of this session, you’ll be able to:

  • Understand how Meta’s advertising ecosystem works

  • Set up an ad account and explore the Ads Manager interface

  • Know when (and when not) to use the Boost button

💡 Exclusive training for TDC travel agents

  • Online access only, by invitation.
  • Duration: 3 hours
  • Format: Online
  • Date: Wednesday, August 27, 1pm-4pm EST