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La rareté de la main-d’oeuvre est un phénomène qui frappe présentement toutes les industries ou presque dans le monde occidental. Avec des conséquences économiques considérables, à plusieurs niveaux. Que peut-on faire, dans une PME, pour attirer des candidats de qualité et retenir les forces vives de l’entreprise dans un contexte de concurrence exacerbée? Il n’existe pas de solution miracle… mais on peut certainement miser sur certaines bonnes pratiques du marketing RH.
DURANT CE WEBINAIRE, IL EST AINSI QUESTION DE :
- Tour d’horizon de la situation actuelle au Québec
- Qu’est-ce que le marketing RH et l’importance d’une marque employeur
- Les bonnes pratiques à déployer pour faire vivre cette marque sur les plateformes numériques
À QUI S’ADRESSE CETTE FORMATION EN LIGNE?
- Propriétaire de petite ou moyenne entreprise
- Gestionnaire marketing et/ou ressources humaines
- Responsable des communications et du marketing
Notez que ce webinaire est disponible dès maintenant, car il a été enregistré lors d’une récente diffusion en direct.
