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Qu’on soit hôtelier, restaurateur, transporteur ou attrait, on cherche à capter non seulement l’attention de l’internaute mais aussi et surtout de le mener à une transaction sur notre propre site web.

Les agences de voyages en ligne, communément appelées OTA (online travel agencies) prennent une part croissante du marché des transactions en ligne, sans parler des nouveaux canaux de distribution, notamment les applications mobiles, ou encore le rôle important de Google dans l’équation de recherche. Alors, les OTA: amis, ou ennemis?

Dans cette conférence marketing particulièrement prisée des intervenants en tourisme, nous abordons les enjeux liés aux nouvelles méthodes de distribution en ligne ainsi que les solutions possible afin d’en reprendre le contrôle.

Je réserve cette conférence