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“Le courriel est mort. Vive le courriel !!” Certains pensent que l’envoi de newsletters et de communications électroniques (courriel, SMS) n’est plus efficace aujourd’hui, alors que l’attention du consommateur est plutôt sur les médias sociaux.
Et pourtant… Saviez-vous qu’il y a encore aujourd’hui deux fois plus d’adresses courriel en circulation que de comptes sur tous les médias sociaux combinés? Le marketing par courriel fonctionne et est plus pertinent que jamais.
Durant cette conférence de 60 minutes, il est question de:
État de la situation sur le email marketing aujourd’hui
10 bonnes pratiques à suivre pour obtenir de meilleurs résultats, avec exemples concrets à l’appui
Session de questions et réponses
Je réserve cette conférence
