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On parle beaucoup de Facebook et son lent déclin, mais la plateforme demeure pertinente et utilisée par une vaste majorité de la population. Sans oublier le fait que ses fonctionnalités évoluent et s’améliorent.

Il en va de même pour Instagram, Pinterest, Linkedin, Snapchat, TikTok…

Quelles sont les tendances actuelles pour avoir une approche de contenu optimale sur les médias sociaux et quelles sont les meilleures pratiques utilisées par les gestionnaires de communauté?

Durant cette conférence de 60 minutes, il est question de:

  • État de la situation sur l’utilisation des médias sociaux aujourd’hui
  • Tendances actuelles à surveiller en marketing de contenu
  • Exemples de meilleures pratiques sur chacune des plateformes populaires dans une démarche de storytelling
  • Questions et réponses

Je réserve cette conférence