There is a lot of talk about Facebook and its slow decline, but the platform remains relevant and used by the vast majority of the population. Not to mention the fact that its features are always evolving and improving.
The same goes for Instagram, Pinterest, Linkedin, Snapchat, TikTok and so on.
What are the current trends for having an optimal content approach on social media and what are the best practices used by community managers?
During this 60 minutes keynote, we cover:
- State of the social and digital landscape, in particular within the travel and hospitality vertical
- Current trends to watch in content marketing
- Examples of best practices for storytelling on each of the popular platforms
- Questions & answers