3 April 2022
Travel marketing in times of crisis (again)
Travel marketing during war should focus on reassuring potential travelers, addressing safety concerns and refund policies.
Frederic Gonzalo
Travel and Tourism Marketing Expert
Speaker and Consultant
Hospitality Webinars
Available online from 39 $
MAJOR CLIENTS
Our Hospitality Marketing Services
Our hospitality digital marketing solutions seek to help travel brands and marketers understand and embrace online marketing to optimize their performance and gain a competitive edge!
« Frederic was an excellent speaker and was able to provide our delegates with useful information about how to manage TripAdvisor and working with OTAs. »
Kieu MacLellan
Industry Partnerships & Marketing, Nova Scotia Tourism Association
« Rarely have I worked with someone with such an unwavering work ethic. Frederic is curious and always looking for newer, better ways of doing things. It would be hard to find someone with more passion for the travel & tourism industry. Frederic has seen if from pretty much every angle. »
Jean-Sebastien Monty
President & Partner
U92
U92
« Frederic is a very result oriented individual. His drive to succeed sets him apart. He will always go the extra mile and his proactive approach gives him the edge everyone is looking for. Frederic is always well informed on current events and sees the impacts on the business, which are afterwards translated into a detailed actionable plan. »
Marc-Andre Nobert
Business Manager
Fido
Fido
« Frederic was the Co-Chair of EyeforTravel’s Online Marketing Strategies for Travel Summit in Miami. His knowledge and passion for the travel industry made him an obvious choice. After going the extra mile to deliver a breakout session of his own, Frederic more than exceeded our expectations. »
Brian Smith
Global Events Director
Eye for travel
Eye for travel
« Frederic spoke at our RSAA Summit in Feb. 2013 and did an excellent job. His presentation was outstanding and our members learned a lot from him. I recommend him highly. »
Matt Grayson
Executive Director, Receptive Services Association of America
RSA of America
RSA of America
Blog
6 March 2022
The subtle evolution from bleisure to workations
Why choose between work and spending time on vacations when you can do both! Move over bleisure, here come workations!
22 January 2022
5 Travel Marketing Considerations Beyond Omicron
Travel marketing needs to adapt to evolving customer behaviors and expectations as we enter the post-pandemic era.
5 December 2021
Time To Get Your TikTok Mojo
As TikTok is becoming a mainstream player, what usage can we foresee for travel and hospitality organizations?
21 November 2021
Facebook, Metaverse, Travel, and You
What impact will Facebook’s new metaverse have with travel marketing? Not much, for now, but things could move fast!
17 October 2021
7 Travel Marketing Trends for 2022
When it comes to travel and hospitality marketing trends, 2022 promises to be a defining one as we emerge from this historical pandemic.