7 August 2022
3 Marketing Tips For Your Employer Branding
With the ongoing labor shortage crisis, building a strong employer branding is crucial in travel and hospitality.
FREDERIC
GONZALO
GONZALO
More than 350 conferences, workshops, trainings and webinars done
All over the world
OUR CLIENTS
Some of the clients we are honored to work with.
Our Hospitality Marketing Services
Our hospitality digital marketing solutions seek to help travel brands and marketers understand and embrace online marketing to optimize their performance and gain a competitive edge!
« Frederic is a very result oriented individual. His drive to succeed sets him apart. He will always go the extra mile and his proactive approach gives him the edge everyone is looking for. Frederic is always well informed on current events and sees the impacts on the business, which are afterwards translated into a detailed actionable plan. »
Marc-Andre Nobert
Business Manager
Fido
Fido
« Frederic was an excellent speaker and was able to provide our delegates with useful information about how to manage TripAdvisor and working with OTAs. »
Kieu MacLellan
Industry Partnerships & Marketing, Nova Scotia Tourism Association
« Frederic was the Co-Chair of EyeforTravel’s Online Marketing Strategies for Travel Summit in Miami. His knowledge and passion for the travel industry made him an obvious choice. After going the extra mile to deliver a breakout session of his own, Frederic more than exceeded our expectations. »
Brian Smith
Global Events Director
Eye for travel
Eye for travel
« Rarely have I worked with someone with such an unwavering work ethic. Frederic is curious and always looking for newer, better ways of doing things. It would be hard to find someone with more passion for the travel & tourism industry. Frederic has seen if from pretty much every angle. »
Jean-Sebastien Monty
President & Partner
U92
U92
« Frederic spoke at our RSAA Summit in Feb. 2013 and did an excellent job. His presentation was outstanding and our members learned a lot from him. I recommend him highly. »
Matt Grayson
Executive Director, Receptive Services Association of America
RSA of America
RSA of America
Blog
24 July 2022
Should Your Brand Even Bother With TikTok?
TikTok is hugely popular with a widening userbase. How useful can it be for travel brands with their online marketing efforts?
10 July 2022
Marketing travel when travel sucks!
How should we proceed with travel marketing when the tourism ecosystem falls apart? Here are some elements of reflection moving forward.
19 June 2022
What works on Facebook (or not)
The evolution of Facebook is a continuous process, but some important changes are coming. Round up of key features changing and improving.
3 April 2022
Travel marketing in times of crisis (again)
Travel marketing during war should focus on reassuring potential travelers, addressing safety concerns and refund policies.
6 March 2022
The subtle evolution from bleisure to workations
Why choose between work and spending time on vacations when you can do both! Move over bleisure, here come workations!