14 June 2020
Security is the new marketing
Travel marketing is entering the era of Covid-19, as brands and consumers emerge from confinement with summer upon us. Health and security are now key!
Frederic Gonzalo
Online Travel Marketing Expert
Speaker and Consultant
Webinars
Available online from 39 $
Our services
Our services seek to help travel brands and marketers understand and embrace online marketing to optimize their performance and gain a competitive edge!
« Frederic is a very result oriented individual. His drive to succeed sets him apart. He will always go the extra mile and his proactive approach gives him the edge everyone is looking for. Frederic is always well informed on current events and sees the impacts on the business, which are afterwards translated into a detailed actionable plan. »
Marc-Andre Nobert
Business Manager
Fido
Fido
« Frederic was an excellent speaker and was able to provide our delegates with useful information about how to manage TripAdvisor and working with OTAs. »
Kieu MacLellan
Industry Partnerships & Marketing, Nova Scotia Tourism Association
« Frederic spoke at our RSAA Summit in Feb. 2013 and did an excellent job. His presentation was outstanding and our members learned a lot from him. I recommend him highly. »
Matt Grayson
Executive Director, Receptive Services Association of America
RSA of America
RSA of America
« Frederic was the Co-Chair of EyeforTravel’s Online Marketing Strategies for Travel Summit in Miami. His knowledge and passion for the travel industry made him an obvious choice. After going the extra mile to deliver a breakout session of his own, Frederic more than exceeded our expectations. »
Brian Smith
Global Events Director
Eye for travel
Eye for travel
« Rarely have I worked with someone with such an unwavering work ethic. Frederic is curious and always looking for newer, better ways of doing things. It would be hard to find someone with more passion for the travel & tourism industry. Frederic has seen if from pretty much every angle. »
Jean-Sebastien Monty
President & Partner
U92
U92
Blog
17 May 2020
What next for travel marketing?
As the economy slowly recovers and people consider travelling again, here are few considerations for travel marketing to be effective!
24 April 2020
Soon Come: The Future of Jamaica Tourism
In this most recent edition of PAX Live, we discuss how Covid-19 is affecting Jamaica tourism and how marketing seeks to uplift spirits moving forward!
16 April 2020
Selling Travel When Nobody Can Travel
How can advisors be selling travel during the pandemic, when consumers don’t (or can’t) consider the possibilities? Here are a few tips to help.
9 April 2020
When and How Will Travel Agents Sell Cruises Again?
Selling cruise travel during these uncertain times is an uphill battle. But travel agents can stay in-the-know until better days arise!
11 March 2020
Travel Marketing In Times Of Global Pandemic
With Covid-19 now officially a pandemic crisis, what can travel brands do? Here are a few tips based on my experience with SARS back in 2003!