Frederic Gonzalo is passionate about marketing and communications, with over 25 years of experience in the travel and tourism sphere.

Early 2012, he launched Gonzo Marketing and works as a strategic marketing consultant, professional speaker and trainer in the use of new technologies (web, social media, mobile) with destinations, independent hotels, restaurants and attractions alike.

Before that, Frederic worked his way up the ranks at Club Med, Tremblant, VIA Rail Canada and Le Massif de Charlevoix, among other household names.

An Experienced Speaker and Trainer

Since 2012, Frederic has given over 350 keynotes, workshops and trainings, in front of groups ranging between 10 to 1,000 participants.  He has published more than 700 articles on his blog as well as numerous guest posts on internationally acclaimed sites such as Skift, ehotelier, 4hoteliers and Social Media Today. Frederic is often asked to comment in mainstream media about his two areas of expertise : digital marketing and tourism.

Through the years, Frederic has produced series of webinars regarding digital marketing and social media best practices. He is the co-author of the books « Social Media Best Practices in Travel Marketing », originally published in 2015 and re-edited in 2018.

With his team of collaborators, Frederic has delivered more than 250 web and social media audits, providing small and medium hospitality brands with insights to help optimize their digital marketing and tangible recommendations to increase their online performance.

He has coached over 50 businesses, from individuals wanting to launch their online business to big organizations with marketing departments of 30 employees or more !

+ 350





Web audits


Coached businesses

Ville de Québec

Extensive experience in travel & hospitality

Because of his vast experience in the tourism industry, Frederic often coaches and consults with destinations, hoteliers, restaurateurs, and attractions alike.

He has worked with larger-size DMOs as well as small and medium businesses, with online marketing budgets ranging from a few hundred dollars to seven-digit figures!

Views events where Frederic contributed since 2013


Dallas, 2019


Toronto, 2019


Québec, 2012-2019

Travel Exchange (NTA)

Atlanta 2016, & Milwaukee, 2018

Transat Roadshow

Montréal, Toronto, Vancouver, 2018

Ottawa Valley Tourism Association

Pembroke, 2018

Ensemble Travel Group International Conference

Dallas, 2017

TravelSavers Owners Retreat

Tremblant, 2017

TBEX North America (Travel Bloggers Exchange)

Fort Lauderdale, 2015 & Minneapolis, 2016

Social Media & Mobile Strategies in Travel

San Francisco, 2016

Online Marketing Strategies in Travel

Miami, 2012, 2013 & 2015

RTO7 Marketing Summit

Ontario, 2015

PRSA Communications Summit

Dallas, 2015

Growing Rural Tourism

Alberta, 2015

Colloque annuel TIANB

Nouveau Brunswick, 2015

Colloque annuel TIANS

Halifax, 2013 & 2014

Rencontres institutionnelles du etourisme

France, 2013

Responsible Destinations in Tourism

Barcelone, 2013