Array
(
    [_edit_lock] => Array
        (
            [0] => 1695130321:3
        )

    [_edit_last] => Array
        (
            [0] => 3
        )

    [_wpml_media_featured] => Array
        (
            [0] => 1
        )

    [_wpml_media_duplicate] => Array
        (
            [0] => 1
        )

    [_primary_term_product_cat] => Array
        (
            [0] => 29
        )

    [_regular_price] => Array
        (
            [0] => 15
        )

    [total_sales] => Array
        (
            [0] => 2978
        )

    [_tax_status] => Array
        (
            [0] => taxable
        )

    [_tax_class] => Array
        (
            [0] => 
        )

    [_manage_stock] => Array
        (
            [0] => no
        )

    [_backorders] => Array
        (
            [0] => no
        )

    [_sold_individually] => Array
        (
            [0] => yes
        )

    [_virtual] => Array
        (
            [0] => yes
        )

    [_downloadable] => Array
        (
            [0] => yes
        )

    [_download_limit] => Array
        (
            [0] => 1
        )

    [_download_expiry] => Array
        (
            [0] => 30
        )

    [_stock] => Array
        (
            [0] => 
        )

    [_stock_status] => Array
        (
            [0] => instock
        )

    [_wc_average_rating] => Array
        (
            [0] => 0
        )

    [_wc_review_count] => Array
        (
            [0] => 0
        )

    [_product_version] => Array
        (
            [0] => 7.8.2
        )

    [_price] => Array
        (
            [0] => 15
        )

    [_thumbnail_id] => Array
        (
            [0] => 1038
        )

    [_wpml_word_count] => Array
        (
            [0] => {"total":178,"to_translate":{"en":178}}
        )

    [_yoast_wpseo_primary_product_cat] => Array
        (
            [0] => 
        )

    [_yoast_wpseo_metadesc] => Array
        (
            [0] => Voici les huit étapes importantes à respecter et suivre quand vient le temps de planifier et rédiger votre plan marketing.
        )

    [_yoast_wpseo_content_score] => Array
        (
            [0] => 90
        )

    [swp_twitter_use_open_graph] => Array
        (
            [0] => 1
        )

    [swp_pin_browser_extension] => Array
        (
            [0] => default
        )

    [swp_pin_browser_extension_location] => Array
        (
            [0] => default
        )

    [swp_post_location] => Array
        (
            [0] => default
        )

    [swp_float_location] => Array
        (
            [0] => default
        )

    [_downloadable_files] => Array
        (
            [0] => a:1:{s:36:"9bb4df77-175f-4484-a1e3-106f04bf71c0";a:4:{s:2:"id";s:36:"9bb4df77-175f-4484-a1e3-106f04bf71c0";s:4:"name";s:22:"EbookPlanMarketing.pdf";s:4:"file";s:104:"https://fredericgonzalo.com/app/uploads/woocommerce_uploads/2019/06/1851.PlanMarketing-ebookvertV5-1.pdf";s:7:"enabled";b:1;}}
        )

    [_yoast_wpseo_focuskeywords] => Array
        (
            [0] => []
        )

    [_yoast_wpseo_keywordsynonyms] => Array
        (
            [0] => [""]
        )

    [_yoast_wpseo_title] => Array
        (
            [0] => Bâtir un plan marketing en huit étapes - Frederic Gonzalo
        )

    [_yoast_wpseo_focuskw] => Array
        (
            [0] => Plan marketing
        )

    [_yoast_wpseo_linkdex] => Array
        (
            [0] => 42
        )

    [_sku] => Array
        (
            [0] => planmarketing8etapes
        )

    [infusionsoft_tag] => Array
        (
            [0] => a:1:{i:0;s:3:"137";}
        )

    [infusionsoft_email] => Array
        (
            [0] => a:0:{}
        )

    [infusionsoft_action] => Array
        (
            [0] => a:0:{}
        )

    [infusionsoft_product] => Array
        (
            [0] => 19
        )

    [infusionsoft_sub] => Array
        (
            [0] => 
        )

    [infusionsoft_type] => Array
        (
            [0] => 
        )

    [infusionsoft_trial] => Array
        (
            [0] => 
        )

    [infusionsoft_sign_up_fee] => Array
        (
            [0] => 
        )

    [infusionsoft_sub_incl_disc] => Array
        (
            [0] => no
        )

    [infusionsoft_sub_incl_ship] => Array
        (
            [0] => no
        )

    [iw_override_price_html] => Array
        (
            [0] => 
        )

    [infusionsoft_sub_activated] => Array
        (
            [0] => 
        )

    [infusionsoft_sub_cancelled] => Array
        (
            [0] => 
        )

    [infusionsoft_sub_on-hold] => Array
        (
            [0] => 
        )

    [infusionsoft_sub_expired] => Array
        (
            [0] => 
        )

    [_linkedin_shares] => Array
        (
            [0] => 0
        )

    [_facebook_og_id_timestamp] => Array
        (
            [0] => 1653913760
        )

    [_visibility] => Array
        (
            [0] => visible
        )

    [_wp_page_template] => Array
        (
            [0] => default
        )

    [_yoast_wpseo_estimated-reading-time-minutes] => Array
        (
            [0] => 1
        )

    [_facebook_og_id] => Array
        (
            [0] => 2191881857546512
        )

    [_yoast_indexnow_last_ping] => Array
        (
            [0] => 1695130344
        )

    [_wpml_media_has_media] => Array
        (
            [0] => 1
        )

    [_yoast_wpseo_wordproof_timestamp] => Array
        (
            [0] => 
        )

    [_wcml_average_rating] => Array
        (
            [0] => 
        )

    [_wcml_review_count] => Array
        (
            [0] => 
        )

    [_wcml_rating_count] => Array
        (
            [0] => 
        )

    [_twitter_shares] => Array
        (
            [0] => 0
        )

    [contenu_pleine_largeur] => Array
        (
            [0] => 0
        )

    [_contenu_pleine_largeur] => Array
        (
            [0] => field_642595a20df2d
        )

    [_pinterest_shares] => Array
        (
            [0] => 0
        )

    [_total_shares] => Array
        (
            [0] => 0
        )

    [swp_cache_timestamp] => Array
        (
            [0] => 478294
        )

    [_swp_optimization_score] => Array
        (
            [0] => 0
        )

    [_swp_optimization_potential] => Array
        (
            [0] => 0
        )

    [_wc_rating_count] => Array
        (
            [0] => 
        )

)

Aujourd’hui, on ne communique plus comme avant – ou plutôt, on ne devrait pas communiquer comme à l’époque du message unidirectionnel des marques vers les clients.

Dans ce ebook, on aborde chacune des huit étapes d’un plan marketing, exemples à l’appui, afin d’illustrer comment vous pouvez, vous aussi, intégrer ces principes dans votre entreprise. Et ce, peu importe la taille de votre organisation et peu importe votre industrie.