Is it better to work with smaller influencers, where you tend to get more engagement, or deal with macro-influencers like celebrities to get more reach?
With this new feature on Google Maps, Google My Business is becoming even more crucial to manage for travel brands.
From Instagram Stories raging to AR filters blooming, not to mention booking capabilities, which trend holds the best potential for travel brands in 2019?
Influencer marketing is at a crossroads. For hotel marketers, there are good and bad stories out there. Here is some advice for influencers seeking deals!
When it comes to influencer marketing, calculating return on investment (ROI) is of utmost importance to track and adjust according to business objectives.