For hotels, restaurants and attractions, online reviews are an important consideration factor for travelers. How should brands manage this reality?
Stories are raging across social media platforms and even Google. With Travel Stories, destinations can now embrace the format to enhance their marketing.
Should you pay for posts when you are already covering influencer expenses? How do you define engagement? How can you use TikTok in travel marketing?
Working with micro influencers is a great way for travel brands to gain awareness and traction on social media. But it requires time and (lots of) efforts!
How do travel marketers use Facebook and Instagram ads and where can we expect efforts to go in the near future? Find out with this recent report.