Website Audits
Is your organization truly visible online?
Our digital audits give you an honest picture of your online visibility: what is working, what is holding you back, and, most importantly, what to prioritize to strengthen your digital presence. Google, local maps, social media, AI assistants such as ChatGPT, Gemini, Perplexity, and Claude: every channel matters. You walk away with a clear report, concrete recommendations, and a roadmap ready to execute.
Choose your level of analysis
Not sure where to start? The diagnostic is ideal for a quick first assessment. The SEO or GEO audit suits organizations ready to take action. The combo is the choice for organizations that want a complete picture in a single engagement.
GEO Audit
- Citations in ChatGPT, Gemini, Perplexity, and Google AI Mode
- AI discoverability score and perception diagnostic
- Tone and sentiment in AI-generated responses
- Comparison against 2 to 3 direct competitors
- Prioritized 90-day roadmap
SEO Audit
- Content and editorial relevance of the site
- User experience (UX)
- Local presence and online reputation
- Social media as a discoverability lever
- Law 25 compliance and analytics performance (GA4)
- Technical appendix: Core Web Vitals, structured markup
SEO + GEO Combo
- Everything in the SEO audit
- Everything in the GEO audit
- Integrated competitive comparison: SEO and GEO
- Unified vision: SEO and GEO recommendations prioritized together
- 90-minute meeting with your team or leadership
Not sure yet? Start with the diagnostic.
An objective first look at your digital discoverability: technical basics, Google visibility, local presence, trust signals, and an initial AI snapshot. The ideal starting point before investing in SEO or a potential website redesign.
Discover our audit offering
A report designed for decision-making
Not an 80-page document filled with technical jargon. A clear roadmap, structured by business questions, ready to hand to your agency or implement tomorrow morning.
- Executive Summary A 5-minute readable summary with key findings.
- Numbered Priorities Each recommendation is ranked by impact and feasibility.
- Annotated Screenshots Issues are shown visually, not just described.
- 90-Day Roadmap A concrete action plan, ready to execute or delegate.
What sets us apart
Clarity above all
Reports are structured around business questions, not technical chapters. An executive can read the summary in five minutes and know exactly what to prioritize.
Teaching by doing
More than 500 audits completed, 700 articles published, 250 businesses coached. These reports are written by a team that has been explaining these topics for years, not by an automated tool.
Today's reality
AI presence, AI Overviews, E-E-A-T signals, Core Web Vitals, Law 25: the offering is updated to reflect how search engines and AI assistants actually behave today, including aspects many agencies have yet to integrate.
Total independence
These audits are not designed to sell execution services. The report belongs to you entirely and you can hand it to your agency, your internal team, or use it to make decisions on your own terms.
Everything you need to know about our audits
What is a GEO audit and how is it different from an SEO audit?
An SEO audit evaluates your visibility in traditional search engines, primarily Google. It covers your site’s technical structure, content, keywords, local presence, and user experience. A GEO audit (Generative Engine Optimization) analyzes your presence in responses generated by AI assistants such as ChatGPT, Gemini, Perplexity, and Google AI Mode: whether you are cited, how, with what tone, and against which competitors. It is the search optimization of tomorrow.
What is the difference between the Diagnostic and the full SEO Audit?
The Diagnostic ($1,495) is an 8-to-10-page first assessment, ideal before a site redesign or an initial investment in SEO. It does not replace the full audit, but gives you the information to decide whether a deeper analysis is warranted. The full SEO Audit ($3,995) is an in-depth strategic analysis of 35 to 50 pages, covering content, UX, local presence, social media, Law 25 compliance, and GA4 analytics performance — with an actionable roadmap and a 60-minute meeting.
Do I need technical knowledge to understand the report?
No, not at all. The reports are written to be understood directly by an executive, a marketing manager, or a communications director — no programming or technical SEO knowledge required. Each section is explained in clear terms, with prioritized recommendations and concrete examples.
How long does it take to deliver an audit?
Delivery time varies depending on the package and the complexity of your site. Generally, allow 2 to 4 weeks from the time we receive the required access and information (Google Search Console, Google Analytics, etc.). The Diagnostic can sometimes be delivered more quickly.
What happens after the report is delivered?
You receive your complete deliverable along with a 30, 60, or 90-minute meeting depending on your package. We walk through the findings together, answer your questions, and confirm next steps. After that, you are entirely free: implement the recommendations yourself, hand them off to your agency or internal team, or opt for an ongoing consulting mandate with Frédéric Gonzalo. The report belongs to you in full, with no obligation to purchase anything further.
Are these audits suitable for SMEs, non-profits, and tourism destinations?
Yes. The audits are tailored to the reality of Quebec SMEs, professional associations, non-profit organizations, and tourism destinations. The approach is contextual: recommendations take into account your sector, your target audience, and your resources — not a generic template.
How do these audits differ from those offered by an agency?
Two key differences. First, complete independence: these audits are not designed to sell execution services. The report is objective, conflict-of-interest free, and belongs entirely to you. Second, the integration of GEO and AI: most agencies do not yet offer an analysis of your presence in ChatGPT, Gemini, Perplexity, or Claude. These audits include it, because that is where a growing share of online visibility is being decided today.
