
Why Responding To Online Reviews Still Matters
Two-thirds of hotel and restaurant reviews go unanswered. Here's why replying, especially to negative ones, protects your travel brand's reputation
Articles and thoughts about online reputation and how travel and hospitality brands should embrace best practices in online reputation management.

Two-thirds of hotel and restaurant reviews go unanswered. Here's why replying, especially to negative ones, protects your travel brand's reputation

For hotels, restaurants and attractions, online reviews are an important consideration factor for travelers. How should brands manage this reality?

Google is now the #1 site when it comes to hotel reviews, while TripAdvisor and Facebook are fading behind. Online reputation management is evolving!

How your brand comes up in user search results in Google Maps is something you can - and should - manage through Google My Business. Here are 5 useful tips!

Facebook and Google are now in the top 4 for most popular review sites in the hotel industry. Are OTAs losing steam? What about TripAdvisor?
When customers post reviews and comments about your restaurant, hotel, product or service, there is a real impact and influence.

A recent study by Cornell University confirms yet again how important it is to answer online reviews. But only to a certain extent, apparently!

As Tripadvisor turns 16 in 2016, here is an infographic detailing key stats and lesser known facts about a platform that has become unavoidable in travel.

When it comes to online reputation management, there are many variables that can have a positive or negative influence. For travel brands, speed matters!