Google Goes Local
From Google Reviews to Google My Business, travel brands have options to manage their online reputation. With Local Guides, travelers can now add to this equation!
Articles and thoughts about online reputation and how travel and hospitality brands should embrace best practices in online reputation management.
From Google Reviews to Google My Business, travel brands have options to manage their online reputation. With Local Guides, travelers can now add to this equation!
Responding to reviews is a best practice for hoteliers but did you know properties showing at least one photo are +225% likelier to get booking inquiries?

Online Reputation Management (ORM) is fast-becoming a must for travel industry practitioners, in particular for hotels and restaurants. Here are a few tips!
TripAdvisor shows results based on comments and reviews left by travelers worldwide. But did you realize how integrated it is with your Facebook network?
According to a new, independent research, 46% of consumers state review sites as their most important source for choosing hotels or accommodation.
80% of TripAdvisor users read between 6-12 reviews before booking their accommodation. Check out more findings from this recent PhoCusWright survey.

There are 3 variables affecting your TripAdvisor ranking: quantity, quality and recency of comments. Here are tips to optimize your score and ranking.

TripAdvisor recently conducted its biggest traveler survey ever. Web, social & mobile play key roles. Are marketers adapting quickly enough?

If your brand gets dragged into dirt, how would you react? Here are 7 steps to manage your online reputation before things get out of hand.