It is estimated today that 92% of consumers trust the opinions and comments available online, compared to only 14% that trust the paid ads or organic posts made by brands. And which platform dominates the online reviews sphere? Google, of course!

Managing your Google My Business account allows a host of critical actions for any company wishing to optimize its presence on the web. During this keynote, we discuss the following topics:

  • Why manage a Google My Business account and its key features;
  • Reviews: how to respond, how often, etc.
  • Posting on Google My Business
  • Photo and video management

This keynote will allow you to better understand the potential of this free tool while familiarizing yourself with its main features.

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