We keep talking about the shortage of workers in North America in hospitality, and the challenges it entails with attracting new talent and retaining your current employees. How can marketing techniques help overcome these challenges and provide a competitive advantage in this difficult environment?
During this 45 minutes keynote, we cover:
Scenario on the current context of labor shortage in Canada and North America
The basics of HR marketing: positioning and employer branding, segmentation and social media targeting
Crafting an effective communication plan: prioritizing platforms, content, frequency, tone, who does what, etc.
Reputation management: know what is being said about your business … and respond, according to industry best practices!