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On parle sans cesse de la pénurie de main d’oeuvre qui sévit au Québec, avec ce que cela suppose de défis pour attirer de nouveaux talents et retenir vos employés actuels. Comment les techniques du marketing peuvent-elle contribuer à contrer ces défis et procurer un avantage concurrentiel dans ce contexte difficile?
Durant cette conférence de 45 minutes, il sera donc question de:
Mise en situation sur le contexte actuel de pénurie de main d’oeuvre au Québec
Les bases du marketing RH : positionnement et marque employeur, segmentation et ciblage des utilisateurs sur les médias sociaux
La mise en place d’un plan de communication: identifier les plateformes, les contenus, la fréquence, la tonalité, qui fait quoi, etc.
La gestion de réputation: s’assurer de savoir ce qui se dit de votre commerce… et répondre, selon les bonnes pratiques!
Je réserve cette conférence
