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Aujourd’hui, on ne communique plus comme avant – ou plutôt, on ne devrait pas communiquer comme à l’époque du message unidirectionnel des marques vers les clients.
Dans ce ebook, on aborde chacune des huit étapes d’un plan marketing, exemples à l’appui, afin d’illustrer comment vous pouvez, vous aussi, intégrer ces principes dans votre entreprise. Et ce, peu importe la taille de votre organisation et peu importe votre industrie.
