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Durant cette conférence portant sur les influenceurs marketing, on décortique le phénomène pour comprendre comment cette tactique peut contribuer à l’atteinte de vos objectifs. Mais le marketing d’influence est-il vraiment efficace? Quoi répondre face à la demande sans cesse croissante de collaborations avec des vedettes émergentes sur Instagram, YouTube ou Facebook, voire même TikTok?
Durant cette conférence, il sera question de:
État des lieux du marketing d’influence aujourd’hui
Qu’est-ce qu’un influenceur et quels sont les types d’influenceurs?
Les 10 étapes dans la mise en place d’une campagne de marketing d’influence
Questions et réponses
Je réserve cette conférence
