During this keynote presentation, we dissect the phenomenon of influencer marketing to understand how this tactic can contribute to achieving a brand’s objectives. Is influencer marketing really effective? How should travel brands respond to the ever growing demand for collaborations with emerging stars on Instagram, YouTube, Facebook, or even TikTok?

During this Keynote, we cover:

  • Definition of influencer marketing and state of the industry today
  • The different types of influencers
  • The 10 steps of an effective influencer marketing campaign
  • Questions & answers

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