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[0] => Facebook représente une opportunité de parler tant aux consommateurs qu’aux décideurs. Voici une conférence marketing pour mieux comprendre Facebook.
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Pour certains, Facebook n’est qu’un média social où on partage des photos de bébés, de chatons ou de petits chiots. Pourtant, avec ses 2.4 milliards d’utilisateurs dont plus de 65% sont actifs sur une base quotidienne, Facebook représente aussi une opportunité inégalée de parler tant aux consommateurs qu’aux décideurs. On peut ainsi l’utiliser tant comme outil de communication dans un contexte B2C que B2B.
Durant cette conférence marketing, nous aborderons:
Comprendre Facebook et son rôle dans l’écosystème actuel des médias sociaux et du marketing numérique
Comment fonctionne Facebook: son algorithme, ses paramètres, ses fonctionnalités principales, etc.
Meilleures pratiques pour obtenir des publications qui ont de l’impact et de l’engagement
Études de cas: exemples d’entreprises qui tirent bien leur épingle du jeu sur Facebook
Je réserve cette conférence
