With its 2.4B users, more than 65% of whom are active on a daily basis, Facebook represents an unparalleled opportunity to communicate to both consumers and decision-makers alike. It can thus be used both as a communication tool in a B2C and B2B context.

And while its popularity has dwindled somewhat in the recent past, it remains the #1 social media for adults in North America, by far!

This keynote covers:


  • Understanding Facebook and its role in the current social media and digital marketing landscape
  • How Facebook works: its algorithm, settings, main features, etc.
  • Best practices for getting posts that have impact and foster engagement
  • Case studies: examples of companies that are doing well on Facebook

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