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Aujourd’hui, on estime que 85% de la publicité numérique, à l’échelle mondiale transite dorénavant via deux seules compagnies: Google et Facebook. Connaissez-vous toutes les options publicitaires disponibles dans Facebook? Et saviez-vous que c’est à travers le gestionnaire publicitaire de Facebook que l’on peut créer des campagnes pour Instagram, Messenger et Whatsapp?

Thèmes abordés :


  • Comprendre les divers objectifs de campagne possibles avec le gestionnaire publicitaire Facebook
  • Installation du pixel Facebook: comment et pourquoi
  • Business Manager: avantages et inconvénients
  • Atelier pratique: mise en place d’une campagne de conversion et/ou lead ads
  • Rapports de campagne: options et possibilités, indicateurs de performance importants, etc.

Je réserve cette formation pour mon groupe