Today, it is estimated that 85% of digital advertising globally now travels through only two companies: Google and Facebook. Do you know all the advertising options available in Facebook? And did you know that it is through the Facebook advertising manager that we can create campaigns for Instagram, Messenger and Whatsapp?

Discussed subjects:

  • Understand the various possible campaign objectives with the Facebook ad manager
  • Facebook pixel installation: how and why
  • Business Manager: advantages and disadvantages
  • Practical workshop: implementation of a conversion campaign and/or lead ads
  • Campaign reports: options and possibilities, important performance indicators, etc.

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