Reaching more than 70% of active adults, Facebook is the most popular social media in Quebec. With more than 2.4 billion users worldwide, nearly 65% ​​of whom are active on a daily basis, Facebook represents an unparalleled opportunity to speak to both consumers and decision-makers.

However, due to its finicky algorithm, it is becoming more and more difficult to be efficient and to publish content that generates engagement with our community. How can a business have a dynamic online presence?

In this training, we will cover:

  • Understanding Facebook and its role in the current social media and digital marketing ecosystem;
  • How Facebook works, its algorithm, parameters, and main features;
  • Tips and tricks to get better organic results with your publications;
  • Workshop: when and how to publish effective content, and understand performance indicators.

This training allows you to go further with practical examples and concrete cases of effective organic publications on Facebook.

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