Reaching more than 70% of active adults, Facebook is the most popular social media in Quebec. With more than 2.4 billion users worldwide, nearly 65% of whom are active on a daily basis, Facebook represents an unparalleled opportunity to speak to both consumers and decision-makers.
However, due to its finicky algorithm, it is becoming more and more difficult to be efficient and to publish content that generates engagement with our community. How can a business have a dynamic online presence?
In this training, we will cover:
- Understanding Facebook and its role in the current social media and digital marketing ecosystem;
- How Facebook works, its algorithm, parameters, and main features;
- Tips and tricks to get better organic results with your publications;
- Workshop: when and how to publish effective content, and understand performance indicators.
This training allows you to go further with practical examples and concrete cases of effective organic publications on Facebook.