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Reaching more than 70% of active adults, Facebook is the most popular social media in Quebec. With more than 2.4 billion users worldwide, nearly 65% ​​of whom are active on a daily basis, Facebook represents an unparalleled opportunity to speak to both consumers and decision-makers.

However, due to its finicky algorithm, it is becoming more and more difficult to be efficient and to publish content that generates engagement with our community. How can a business have a dynamic online presence?

In this training, we will cover:

  • Understanding Facebook and its role in the current social media and digital marketing ecosystem;
  • How Facebook works, its algorithm, parameters, and main features;
  • Tips and tricks to get better organic results with your publications;
  • Workshop: when and how to publish effective content, and understand performance indicators.

This training allows you to go further with practical examples and concrete cases of effective organic publications on Facebook.

Book this training for my group