We know that Google is essential when it comes to searching online, but we underestimate (and underuse) a variety of other tools that can help businesses improve their digital performance.

In this training, we will cover:


  • Various Google tools to know and use: Alerts, Keyword Planner, Trends, Trips, YouTube, etc.
  • How to use Google Analytics to get business intelligence for your website and marketing efforts
  • The Importance of Managing your presence on Google My Business
  • Hands-on workshop: important aspects to check in your Google My Business account, and how to respond to Google reviews.

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