We know that Google is essential when it comes to searching online, but we underestimate (and underuse) a variety of other tools that can help businesses improve their digital performance.
In this training, we will cover:
- Various Google tools to know and use: Alerts, Keyword Planner, Trends, Trips, YouTube, etc.
- How to use Google Analytics to get business intelligence for your website and marketing efforts
- The Importance of Managing your presence on Google My Business
- Hands-on workshop: important aspects to check in your Google My Business account, and how to respond to Google reviews.