A successful site in the eyes of Google must meet certain criteria. What is called organic referencing (SEO) is essential for a site to be more efficient. Pay options must also often be considered, especially in a competitive environment. Where do I start and where should we prioritize efforts?


The objectives of this 1/2 day training are:

  • To understand the fundamental principles of natural referencing and how Google algorithms work
  • To understand the factors that make a site perform better than another in the eyes of Google
  • To know the advertising options (Google Ads) complementary to a healthy digital marketing approach
  • To share with other participants the challenges of implementing a content marketing approach, as well as the solutions to consider

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