Social Media Best Practices in Travel Marketing

Working with destinations, hotels, restaurants and attractions, as well as intermediaries in the travel distribution system, Frederic Gonzalo and Philippe Bussière know first-hand some of the most frequently asked questions regarding social media in travel. Social Media Best Practices in Travel Marketing is meant to share best practices from our industry, with recent examples from big and small organizations, based and operating across the globe.

CAD$19 (or approx. US$13)    Buy the ebook!

 CAD$49 (or approx. US$34)    Buy the paperback!

**For orders of 30 copies or more, please contact us for group or bulk rates.

 Content

Here is an overview of the 14 chapters of this book.

CHAPTER 1: THE 7 BUSINESS DRIVERS OF A SOCIAL MEDIA STRATEGY

  • Enhance Branding & Awareness
  • Protect Your Reputation
  • Enhance Public Relations
  • Build Community
  • Enhance Customer Service
  • Facilitate Research & Development
  • Generate Sales & Leads

CHAPTER 2: FACEBOOK

  • Facebook in Numbers
  • 5 Tips in Travel & Hospitality
  • Do’s and Dont’s
  • First Steps and How to Improve Your Page

CHAPTER 3 : INSTAGRAM

  • Instagram in Numbers
  • 5 Tips in Travel & Hospitality
  • Do’s and Dont’s
  • Start Your Instagram Journey

CHAPTER 4 : YOUTUBE AND VIDEO

  • YouTube and Video in Numbers
  • Do’s and Dont’s
  • 5 Tips in Travel & Hospitality
  • How to Get Started with Your YouTube Channel

CHAPTER 5 : TWITTER

  • Twitter in Numbers
  • 5 Tips in Travel & Hospitality
  • Do’s and Dont’s
  • How to Post on Twitter and Gain Quality Followers

CHAPTER 6 : PINTEREST

  • Pinterest in numbers
  • 5 Tips in Travel & Hospitality
  • Do’s and Dont’s
  • First Steps and How to Improve Your Page

CHAPTER 7 : BLOGGING

  • Blogging in Numbers
  • 5 examples in Travel & hospitality
  • 5 Tips for Blogging in Travel marketing
  • 10 Tips for working with Travel Bloggers and Destinations
  • 13 Statistics and Facts

CHAPTER 8 : ONLINE REPUTATION AND TRIPADVISOR

  • Online Reputation and Tripadvisor in numbers
  • 5 Tips in Travel & hospitality
  • Do’s and Dont’s

CHAPTER 9 : EMAIL MARKETING

  • Email Marketing in 2015
  • 7 Best Practices in Travel & Hospitality
  • Do’s and Dont’s
  • 9 Must Know Email Marketing Stats

CHAPTER 10 : MOBILE

  • Mobile in Numbers
  • 5 Keys to Mobile Success
  • The Mobile Landscape

CHAPTER 11 : LINKEDIN

  • LinkedIn in Numbers
  • 5 Tips in Travel & Hospitality
  • Do’s and Dont’s
  • Want to Know Some More

CHAPTER 12 : GOOGLE +

  • Google+ in Numbers
  • 5 Tips in Travel & Hospitality
  • Google+ Accounts to Follow
  • Do’s and Dont’s
  • How to Post on Google+

CHAPTER 13 : SOCIAL ADVERTISING

  • Social Advertising in Numbers
  • 5 Examples for Social Advertising in Travel & Hospitality
  • 10 Things to Consider in Social Advertising

CHAPTER 14 : SOCIAL MEDIA ABROAD

  • Popular Social Media Around the World
  • 5 Social Campaigns Across the Globe
  • Do’s and Dont’s

CAD$19 (or approx. US$13)    Buy the ebook!

 CAD$49 (or approx. US$34)    Buy the paperback!

Is there a better way to read through this ebook? We did not design it as a novel, where one must read from beginning to end in order for the story to make sense. Reading that way will make the experience more enjoyable, certainly. But as far as we are concerned, once you have read Chapter 1, you can skip to any chapter according to your interests and reality. This book was meant to be practical, not academic.

CAD$19 (or approx. US$13)    Buy the ebook!

 CAD$49 (or approx. US$34)    Buy the paperback!

**For orders of more than 30 copies, please contact us for group or bulk rates.